Tavus is a platform that helps businesses create personalized videos to reach out to their customers and potential customers. It uses advanced technology to generate hundreds or even millions of videos with unique messages and visuals for each customer. This way, businesses can create tailored videos for each customer without having to record each one manually. The videos can include text, images, and even the user's face and voice. Tavus also uses AI-generated variables like @first_name, @company_name, @anything, @city, @ai_snippet, and @position to make the videos more personal. It can be used for sales and marketing, customer success, consumer outreach, recruiting, and real estate. Tavus promises to help businesses save time and increase conversions by up to 500%.