Freemium is an AI tool designed to help creatives and agencies create strategic briefs and creative concepts for advertising campaigns. It uses a large language model trained on human-written creative advertising campaigns to generate ideas based on a brief provided by the user. It offers a 10-day free trial with no credit card required and its training data is based on campaigns that have been awarded by various organizations. Daydrm's easy-to-use interface has been user-tested by creatives, and it allows users to save their generated ideas to custom folders, view and organize their outputs, and view more example briefs and outputs. The AI tool can generate creative formats such as YouTube viral films, experiential activations, interactive/digital/mobile activations, Instagram user-generated campaigns, and headlines for social ads or landing pages. People have used the tool with positive results, praising it for its ability to generate ideas quickly and easily.




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